ABOUT | we make mail easy
We Respond with Service
We provide our customers with the most reliable and economical mailing and graphics services in the industry, allowing them to realize the efficiency of automation and the optimal postage savings allowed by the post office, as well as design and print management services to help our clients streamline their projects. We now offer trade show and exhibit displays—integrating all your marketing needs!
Company History
Direct Response, Inc. was established in 1995.
The business has grown and expanded over the years both in services offered and square footage to accommodate greater efficiency. Although we have kept up with technological improvements, our goal is to do business by making sure each client's needs are met, no matter how small or large.
SERVICES | what we do best
TEAM | meet your mail & design specialists
MICHELLE HUBER
Graphics/Print
JEFF FOLEY
Distribution/Production
JOE CLINE
Data/Production
DARLENE DICKEN
CSR/Data
CONTACT | get in touch with us
PRINT
PRINT MANAGEMENT
Direct Response can manage your printing needs. We have formed relationships with a number of quality printers, allowing us to match your particular needs with the right printer. We'll oversee the job to assure timeliness and quality.
Don't forget we offer creative graphic design services to make your mail project one easy step for you. Let us design, print and mail your project!
Call us for a competitive quote on your printing job, whether it is mailed or not!
ADVERTISING SPECIALTIES
Need an item that will make a lasting impression to promote a special event or your company name? We offer a full line of ad specialty items with your name and or company logo imprinted. This includes but is not limited to:
• awards • mouse pads • mugs • coasters • calendars • bags • food gifts • boxes • pens • glassware • corporate gifts • stuffed animals • conference and trade show goodies • rulers • magnets • candy • custom/unique items • paperweights • letter openers • toys • and so.....much more!
MAIL
MAIL SERVICES
Just a few of the mailing services we offer:
Data/List Maintenance
Mailing Lists
High Speed Ink Jetting
Mail Merge Letters
Labeling/Tabbing
Machine Insertion
Collating & Hand Work
Polybagging & Packaging
Fulfillment Services
Data/List Maintenance
If you already have a mailing list, let Direct Response maintain it for you. We can standardize your list according to Postal requirements and add the zip+4. We also offer NCOA (National Change of Address) service to assure your mail is delivered timely and accurately.
Mailing Lists
We can provide you with an up-to-date mailing list for virtually any market segment. Our understanding of list selection and criteria enables us to help you target the best audience for your mailing.
High Speed Ink Jetting
High speed inkjetting is used to apply addresses and barcodes to your mailpiece. This is a fast method for imprinting your mail and ensures you receive the best postal discounts available.
Mail Merge Letters
Personalization is available through a mail merge process. You supply the names and addresses, we imprint your letters and envelopes and make sure the items match-up correctly.
Labeling/Tabbing
High speed labeling and tabbing is used to meet postal regulations. Tabs of different substrates can be applied.
Machine Insertion
Machine insertion is used to speed up the tedious process of stuffing printed matter into envelopes. The process is fast and eliminates timely hand insertion. Several pieces can be inserted at one time.
Collating & Hand Work
Some mail projects require hands on care. We offer hand collating and insertion of odd sized pieces as well as assembling custom product packages for distribution.
Polybagging & Packaging
Polybagging allows you to insert several different medias into one packet. Our equipment and polybags meet postal regulations.
Shipping/Storage/Order Fulfillment
Let us shop for the best rates on your shipping needs. We offer storage of your inventory for quick shipping turn around. Orders filled and shipped from a central location, for fast delivery.
DESIGN
GRAPHIC DESIGN
If you know what you want to say and just need a little help in designing your mail piece — or if you want a professional designer to handle it all, look no further. Our Design Department can assist you. We have years of design experience creating top quality, highly visible mail pieces. And we work closely with the post office to make sure your mail piece meets postal regulations to receive the maximum postal discount.
We can design a wide variety of pieces for you. Anything from labels, business cards, letterhead and brochures to posters, banners, signage and display booths. Just ask and we will deliver. If we can't do it for you, we will try to help you find someone who can.
DIRECT MAIL DESIGN CONSULTATION
Have one of our mailing experts give you advice on how to avoid costly postal penalties. Remember to call us BEFORE you print your piece and let us look at a proof of any printed material before it goes to press so you can be assured the best postal rates for your mailing and avoid costly postal penalties for any design errors.
WEB DESIGN
We can create a user friendly web site, with a mobile or tablet version. Or, if you have an existing site and just need us to put together a few graphics, we can do that to.
Call us to discuss how we might help you in this capacity.
SAMPLES OF OUR GRAPHIC DESIGN WORK
TRADE SHOW/EXHIBIT DISPLAY
TRADE SHOW & EXHIBIT DISPLAYS
We are excited to now offer Trade Show/Exhibit Display design and production. We have teamed up with an industry leader and innovator in professional quality-built trade show exhibits. We can streamline your marketing and branding projects from conception, design, print, distribution and presentation to your industry peers and clients with captivating exhibit booths that are not only durable but make a statement and get you noticed!
Tell us your marketing goals, time line and budget and we will deliver ideas and options tailored to your particular needs.
To view our display and exhibit offerings, click HERE to see models, configurations, options and pricing as well as trade show/exhibiting tips and FAQs.
FAQs
THE MAILING PROCESS
Address Standardization
The first step is to run your database of names through our computer program. This makes sure that each address is standardized based on requirements from the Post Office.
CASS Certification
The next step is to add the zip+4 to the 5-digit zip codes. Performing this step allows us to get the lowest postage rates for your mailing with automation barcode information.
Ink Jet Addressing
Once the addresses have been Standardized and CASS Certified, we then ink jet the names, addresses and postal bar code directly onto the mail piece. This method has been proven to be more effective than using labels.
Presorting for Postal Discounts
After the mail pieces have been addressed, we then separate them into bundles based on specific zip code sequences or Postal Processing center. These bundles are then rubber-banded and placed in assigned trays.
Delivery to the Post Office
The last step of your mailing is to fill out all of the paper work and deliver the mail to the Post Office.
Guaranteeing Your Mail Dates
We will need print approvals and payment of postage before we mail your job. We will give you estimated times of arrival. Please Note: We cannot be liable for Post Office delivery schedules or when the USPS will deliver your mailing.
Mailing List(s) Privacy
Your mailing list will not be sold or offered for use to any other party or used for any other purpose.
OPTIMIZING THE MAILING PROCESS
In Order to Keep Costs Down & Get Your Order Out in a Timely Manner, Follow These Guidelines:
Provide an electronic copy of your mailing list.
• Keep your original mailing list and send us a copy of your mailing list.
• Provide your mailing list in one of the following file formats: ASCII Tab or Comma Delimited, Excel Spreadsheet, or DBF (database format).
• Please note, Direct Response cannot assume responsibility for the accuracy of your list(s).
Eliminate duplicates.
• Direct Response will remove duplicate names within database files at the request of the customer.
• Please note, Direct Response cannot guarantee 100% accuracy of duplicate removal due to variances in the data.
Avoid shortages with your mailing. We recommend printing a minimum of 3-5% extra.
It is inevitable that some of your printed pieces will get damaged while in the printing and/or mailing process. It is for these reasons that we recommend printing a minimum of 3-5% extra.
If you wish to mail out any indicia printed materials that have been returned to you:
• You must place a stamp over the indicia before mailing.
• Even though your cards/envelopes have been printed with an indicia that says "Postage PAID," you have only been charged for the pieces that have been mailed through the Post Office.
If you want extra pieces returned after your mailing has been completed, simply request it.
• Unless specifically requested by the customer on the order form, we will not return any leftover materials, instead they are recycled.
darlene@drofky.com
www.drofky.com
157 Venture Ct., Suite 4
Lexington, KY 40511
